1. Never trim a printout, mount it beautifully, and display it with its
alternates on the finely polished surface of the conference-room table.
2. No matter what you put on the cover, keep the six functions of covers in mind
3. Gather copies of what your targets might be reading, including your
competition, of course. Mock up an executive’s in-box or tabletop
arrangement in some way, and place yours among them.
4. Don't judge your cover on-screen because the screen is the wrong size, no matter how big it is. You can’t see it intimately as if it were in your hands.
5. Go to the local drugstore or bookstore, and sneak your upcoming issue in among the other magazines on the racks.
No comments:
Post a Comment